I spearheaded a 360° campaign for a high-performance Vitamin C Serum for one of Benitago's top brands. Crafting compelling Amazon storefront content, product packaging and everything in between, I ensured a holistic approach that resulted in a cohesive and impactful brand narrative that resonated with consumers.

Conversion increased drastically, as did sales, with the serum's Amazon listing currently sitting at almost 40,000 5-star reviews. Due to its success, it was rolled out to other online retailers and e-com sites, as well as brick and mortar stores, including Walmart and Target Plus.